i build brands that break through the noise

STRATEGIC BRAND IDENTITY AND DESIGN FOR AMBITIOUS FOUNDERS READY TO BE SEEN, TRUSTED AND CHOSEN

Visual Design

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Strategic Thinking

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Brand Identity

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Storytelling

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Visual Design ✳︎ Strategic Thinking ✳︎ Brand Identity ✳︎ Storytelling ✳︎

It’s time to build a brand that matches your vision!

Whether you're rebranding or starting from scratch, your brand should feel intentional, aligned with your values, and clear in its message, without overthinking every choice. I help purpose-led founders turn their vision into a brand they can confidently show up for and use to connect with the clients they’re here to support.

LET’S WORK TOGETHER

LATEST PROJECTS

KiPa Smile Brand Positioning, Visual & Digital Design

Vital Yoga School Brand Positioning, Visual & Digital Design

Paola Trogu Brand Positioning, Visual & Digital Design

Lands of Glass Book Cover Design - Art Direction

Amato & Oliva Logo Design & Visual Identity

“Your brand isn’t just a look — it’s a signal.

The right people will feel it, show up, and want to work with you.”

– Stefania

The Ways I Build Your Brand

BRAND IDENTITY & POSITIONING

THE ALIGNED & DESIGNED

My Signature Brand Strategy + Design for the visionary founder ready to go all in, going from unsure to clear and confident in your brand strategy, message and visuals, in just 6–8 weeks.
BRAND POSITIONING

THE BRAND MAP

Brand Strategy for the purpose-led service provider, looking to regain ambition and feel that unwavering confidence in their brand direction and voice, over the course of 2-4 weeks.
BRAND VISUAL IDENTITY

THE VISUAL PHASE

Visual Identity Design for the ambitious founder with strategy in place, getting from “this doesn’t feel like me” to a full, flexible identity that matches your growth, in 4-6 weeks.
CONTENT REBRANDING

THE CONTENT GLOW-UP
Content Rebranding Design for the conscious founder ready to upgrade their online presence, going from DIY visuals to intentional, branded content that reflects your level, in 2-3 weeks.

BUILD MY BRAND!

Success Stories

“I really benefited from working with Stef in her Brand Identity Program as a new business owner. She helped me understand how to build stronger branding for my business. The strategy was packed with value, and the exercises helped me get really specific about my audience and message. Even learning how different fonts serve a purpose made a big difference in how I see and share my brand. Stef explained everything with clarity and patience, and you can tell she brings real knowledge and experience into the process.”

— Indre, Menstrual Health & Cyclical Living Coach
“From our initial consultation, Stef took the time to understand my vision and goals, helping me discover my brand identity with personalised and creative strategies. Her innovative ideas and deep market knowledge significantly enhanced my brand's cohesion, visibility and client connections. Stef’s communication and patience made the process seamless and enjoyable. Working with her has been a game-changer for my business.”

— Kayla, Yoga Teacher & Holistic Coach
“Working with Stef was an amazing experience from start to finish. It felt like a true collaboration, and we created something beautiful I’m proud of. She takes the time to understand you and your brand, with meticulous attention to detail and amazing insights. I wouldn’t hesitate to work with her again, she really is the best.”

— Jonathan, Vital Yoga School, Yoga Teacher
“What I enjoyed most was how Stef helped me find my voice — not just as a teacher, but as a brand. Her creative approach helped me build a brand aligned with my goals and values, and that truly represents me. I came away with clarity about my business and clean, bold assets designed by Stef. She makes the process enjoyable and really gets to know you and your business.”

— Bhavisha, Yoga Teacher
“Fantastic brand identity workshop thank you Stefania. The brand strategy workshop gave a really good foundation to the theory behind brand identity and what to consider before creating your brand and to make sure it stays consistent.”

— Mim, Digital Marketing Coach
“This workbook was very helpful to find clarity and a meaningful direction for my potential future business, through the definition of the core values and the brand essence particularly. I feel more confident to plan and draw the path towards it.”

— Giulia, Yoga Teacher

Hi, I’m Stef!

For years I figured things out on my own, learning through ups and downs until I realised it was time to create a life and work I truly loved.

Blending my background in design with my experience as a yoga teacher and the years spent in fashion and retail managing multi-million figures, I now support visionary solopreneurs and conscious women in the wellness space to build brands that feel authentic, aligned, and magnetic.

I’ve helped coaches, teachers, and creatives bring their vision to life through a mix of creativity, strategy, and heart, and now I’d love to help you start that journey with your archetype.

I can’t wait for you to discover your Brand Archetype and the unique qualities that lead your work!

Not sure where to start with your brand?

Book a call with me to choose the service that matches your vision.

In the call, we’ll map out where you’re at in your brand journey, what kind of support would free up your energy, and how we can shape a brand that feels aligned and ready to grow.

BOOK YOUR BRAND CALL

FOLLOW ME

i build brands that break through the noise

It’s time to build a brand that matches your vision!

LATEST PROJECTS

“Your brand isn’t just a look — it’s a signal.

The right people will feel it, show up, and want to work with you.”

BRAND IDENTITY & POSITIONING

BRAND POSITIONING

BRAND VISUAL IDENTITY

CONTENT REBRANDING

“Fantastic brand identity workshop thank you Stefania. The brand strategy workshop gave a really good foundation to the theory behind brand identity and what to consider before creating your brand and to make sure it stays consistent.”

“This workbook was very helpful to find clarity and a meaningful direction for my potential future business, through the definition of the core values and the brand essence particularly. I feel more confident to plan and draw the path towards it.”

Hi, I’m Stef!

Not sure where to start with your brand?

@stefruggeristudio

Get your branding tips here!

I DESIGN BRANDS FOR WOMEN FOUNDERS READY TO LEAVE DIY BEHIND, BRINGING CLARITY, CONFIDENCE & MAGNETIC APPEAL THAT ATTRACTS THE RIGHT CLIENTS