Stefania, wearing a white long-sleeve top and blue jeans, is smiling and standing behind green hanging plants indoors.

Maybe you are stuck tweaking instead of sharing your offer

Your business has heart, purpose, and vision, but your brand doesn’t fully reflect it yet.
Maybe you’ve outgrown your current visuals.
Maybe you're stuck tweaking endlessly instead of showing up.
Maybe it all still feels like DIY.

If you’ve been saying “I just need someone who gets it”, I’m here for that.
I help wellness-led solopreneurs like you clarify their brand from the inside out, and shape it into a visual identity that finally feels like you.

Branding that aligns with your truth, connects with your people, and grows with you.

What’s keeping you stuck?

You’re not new to this. You’ve done some of the work. But something still isn’t quite clicking yet.

If you are …

  • Trying to grow your business but your brand feels messy or unfinished, thinking I should be ahead by now

  • Feeling like your visuals or messaging don’t reflect your vision anymore

  • Stuck second-guessing everything from your colours to your content, feeling you’re not creative enough

  • Avoiding visibility because you don’t feel fully confident in your brand

  • Still using pieced-together templates and logos that don’t feel unique and aligned to you

  • Not sure how to sound like yourself while still looking professional

But you want…

  • A clear, aligned brand that reflects who you are now

  • A visual identity that feels natural and confident, not forced

  • A consistent, strategic brand presence (without reinventing the wheel)

  • Support from someone who gets you and guides the process with clarity

  • Confidence to show up and be seen, without second-guessing every post

  • A brand that’s made to evolve with you, not box you in

This is how we can work together:

Stefania Ruggeri and her client collaborating in a brand strategy session, brainstorming ideas with sticky notes on a glass whiteboard.

The Aligned & Designed

My Signature Full Brand Strategy + Design
For the visionary business owner ready to go all in, getting from scattered and unsure to clear, confident, and aligned in your brand structure, message and visuals, over the course of 6–8 weeks.

    • Initial Questionnaire to define your brand requirements

    • In-depth 60 mins Brand Strategy session

    • Comprehensive market research and competitor analysis to understand where you fit in

    • Target audience profiling to attract the right people and speak their language

    • Moodboard + creative direction to visually set the tone and style for your brand

    • Purpose, core values, mission, brand voice, tone, messaging, personality, to align your brand from the inside out

    • Logo suite for every placement (primary, secondary, logo-mark)

    • Colour palette + typography pair to create a consistent, recognisable look across all your platforms

    • 10x stock imagery + graphic elements to help you show up with ease and visual consistency

    • PDF Brand Style Guide to keep your brand cohesive, even when others work on it

    • 3 rounds of refinements to make sure everything feels just right before we wrap

    • All final files (print + digital) so you're ready to launch and use your brand everywhere

  • Starting at £3,800 – Payment plan available (2 or 3 monthly instalments)

Stefania in a pink sweater writing in a notebook with a pink pen, sitting at a white desk.

The Brand Map

Brand Strategy
For the conscious business owner with a big vision and clear ambition, ready to move away from stuck and second-guessing to clear and grounded in brand direction and voice, in just 2-4 weeks.

    • Pre-call questionnaire to gather your ideas and goals before we dive in

    • 60-min Brand Clarity session to map your vision

    • Deep dive into market, competitors, and audience to position your brand intentionally

    • Brand purpose, core values, and mission to anchor your brand in what truly matters

    • Messaging, tone and personality framework so you know how to sound and show up

    • Next steps to move forward with clarity on what to prioritise next

    • PDF Brand Strategy Guide to keep your strategy organised and easy to use

    • Option to upgrade to “The Visual Phase” later if and when you’re ready for visuals

  • £1,600 – Payment plan available (2 or 3 monthly instalments)

Open color theory book page showing color wheel, color schemes, and related diagrams on a white desk, with markers, a pen, and crystals nearby.

The Visual Phase

Design Only (for clients with strategy in place)
For the ambitious solopreneur with strategy in place, getting from “this doesn’t feel like me” to a full, flexible identity that matches your growth, in 4-6 weeks.

    • Design intake questionnaire + visual direction to align your visuals with your brand essence

    • Primary logo design + alternate logo (or submark)

    • Colour palette (up to 5 colours) to create a recognisable and consistent look

    • Font pairing (headlines and body copy) for easy-to-read messaging

    • Mini Brand Style Guide in PDF to keep your visuals cohesive and easy to follow

    • 1 round of refinement to make sure it feels just right

    • Final files in PNG, JPEG, and SVG formats ready to use online and in print

    Optional add-ons (at extra cost):
    Canva templates, IG profile kit, icons, business card

  • Everything from the Mini Brand Identity, plus:

    • Extended colour palette with core and accent colours, adding depth and flexibility

    • Font pairing, 2–3 font styles + usage guide for varied, polished typography that suits all needs

    • Graphic elements or icons (up to six) to boost your brand

    • Up to 10 curated stock images for brand look and feel

    • Comprehensive Brand Style Guide in PDF for consistent use across platforms

    • Two rounds of refinements for a polish and confident look

    Optional add-ons (at extra cost):
    Canva templates, IG kit, print collateral, packaging mockups, etc.

  • Starting at £1250 (Mini) / £1800 (Full) – Payment plan available (2 or 3 monthly instalments for both options)

Laptop displaying a table of content with sections: Magnetic Brand, Brand Essence, Find Your Tribe, Magnetic Message, Your Vibe, Brand Looks, placed on a white desk. Behind the laptop is a bouquet of pink and white roses in a glass vase. To the right of the laptop are crystals and small stones, pink pens, and lip balm tubes.

The Content Glow-Up

Content Rebranding Design
For the business owner ready to upgrade their online presence, going from DIY visuals to intentional, branded content that reflects your level, in around 2-3 weeks.

    • Visual audit of your current brand presence to see what’s working and what’s missing

    • Updated brand visuals with refreshed colours, fonts, and image direction

    • Up to 5 social media templates for your platform of choice (Instagram, Facebook, LinkedIn, or Pinterest)

    • Editable templates provided in Canva or Adobe Express, so you can reuse them with ease

    • 2 rounds of refinements to adjust and polish everything until it feels right

    Optional Extras – available on request

    • Additional social templates, IG highlight covers, or branded banners

    • Newsletter and email design for a cohesive brand experience

    • Website layout consultation and visual direction

    • Seasonal or campaign branding (launches, promos, etc.)

    • E-books or digital product design

    • PowerPoint or slides

    • Business cards or printed materials

    • Other custom branded content as needed

  • Starting at £650 – Payment plan available (2 monthly instalments)

Success stories

“What I loved most was how Stef helped me find my voice, not just as a teacher, but as a brand. Her creative approach brought clarity to my business and gave me bold, clean brand assets that truly feel like me.”

— Bhavisha, Yoga Teacher

“From the start, Stef took time to understand my vision and goals. Her creative strategy and clear guidance helped me shape a brand that feels cohesive, visible, and deeply connected to my audience.”

— Kayla, Holistic Living Coach

“Working with Stef felt like a true collaboration. She took the time to understand me and my vision, and we ended up with a brand I’m genuinely proud of. Her attention to detail and insight made all the difference.”

— Jonathan, Vital Yoga, Yoga School Founder

Next steps…

Unsure which package could be right for you? Jump on a discovery call, so we can discuss what you’re looking for in more detail.

In the call, we’ll map out where you’re at in your brand journey, what kind of support would free up your energy, and how we can shape a brand that feels aligned and ready to grow.