Building Brands that align with your vision, connect with your people, and grow with you.
The Aligned & Designed
My Signature Full Brand Strategy + Design
For the visionary business owner ready to go all in, getting from scattered and unsure to clear, confident, and aligned in your brand structure, message and visuals, over the course of 6–8 weeks.
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Initial Questionnaire to define your brand requirements
In-depth 60 mins Brand Strategy session
Comprehensive market research and competitor analysis to understand where you fit in
Target audience profiling to attract the right people and speak their language
Moodboard + creative direction to visually set the tone and style for your brand
Purpose, core values, mission, brand voice, tone, messaging, personality, to align your brand from the inside out
Logo suite for every placement (primary, secondary, logo-mark)
Colour palette + typography pair to create a consistent, recognisable look across all your platforms
10x stock imagery + graphic elements to help you show up with ease and visual consistency
PDF Brand Style Guide to keep your brand cohesive, even when others work on it
3 rounds of refinements to make sure everything feels just right before we wrap
All final files (print + digital) so you're ready to launch and use your brand everywhere
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Starting at £3,800 – Payment plan available (2 or 3 monthly instalments)
The Brand Map
Brand Strategy
For the conscious business owner with a big vision and clear ambition, ready to move away from stuck and second-guessing to clear and grounded in brand direction and voice, in just 2-4 weeks.
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Pre-call questionnaire to gather your ideas and goals before we dive in
60-min Brand Clarity session to map your vision
Deep dive into market, competitors, and audience to position your brand intentionally
Brand purpose, core values, and mission to anchor your brand in what truly matters
Messaging, tone and personality framework so you know how to sound and show up
Next steps to move forward with clarity on what to prioritise next
PDF Brand Strategy Guide to keep your strategy organised and easy to use
Option to upgrade to “The Visual Phase” later if and when you’re ready for visuals
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£1,600 – Payment plan available (2 or 3 monthly instalments)
The Visual Phase
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Design intake questionnaire + visual direction to align your visuals with your brand essence
Primary logo design + alternate logo (or submark)
Colour palette (up to 5 colours) to create a recognisable and consistent look
Font pairing (headlines and body copy) for easy-to-read messaging
Mini Brand Style Guide in PDF to keep your visuals cohesive and easy to follow
1 round of refinement to make sure it feels just right
Final files in PNG, JPEG, and SVG formats ready to use online and in print
Optional add-ons (at extra cost):
Canva templates, IG profile kit, icons, business card -
Everything from the Mini Brand Identity, plus:
Extended colour palette with core and accent colours, adding depth and flexibility
Font pairing, 2–3 font styles + usage guide for varied, polished typography that suits all needs
Graphic elements or icons (up to six) to boost your brand
Up to 10 curated stock images for brand look and feel
Comprehensive Brand Style Guide in PDF for consistent use across platforms
Two rounds of refinements for a polish and confident look
Optional add-ons (at extra cost):
Canva templates, IG kit, print collateral, packaging mockups, etc. -
Starting at £1250 (Mini) / £1800 (Full) – Payment plan available (2 or 3 monthly instalments for both options)
Design Only (for clients with strategy in place)
For the ambitious solopreneur with strategy in place, getting from “this doesn’t feel like me” to a full, flexible identity that matches your growth, in 4-6 weeks.
The Content Glow-Up
Content Rebranding Design
For the business owner ready to upgrade their online presence, going from DIY visuals to intentional, branded content that reflects your level, in around 2-3 weeks.
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Visual audit of your current brand presence to see what’s working and what’s missing
Updated brand visuals with refreshed colours, fonts, and image direction
Up to 5 social media templates for your platform of choice (Instagram, Facebook, LinkedIn, or Pinterest)
Editable templates provided in Canva or Adobe Express, so you can reuse them with ease
2 rounds of refinements to adjust and polish everything until it feels right
Optional Extras – available on request
Additional social templates, IG highlight covers, or branded banners
Newsletter and email design for a cohesive brand experience
Website layout consultation and visual direction
Seasonal or campaign branding (launches, promos, etc.)
E-books or digital product design
PowerPoint or slides
Business cards or printed materials
Other custom branded content as needed
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Starting at £450 – Payment plan available (2 monthly instalments)
Success stories
“What I loved most was how Stef helped me find my voice, not just as a teacher, but as a brand. Her creative approach brought clarity to my business and gave me bold, clean brand assets that truly feel like me.”
— Bhavisha, Yoga Teacher
“From the start, Stef took time to understand my vision and goals. Her creative strategy and clear guidance helped me shape a brand that feels cohesive, visible, and deeply connected to my audience.”
— Kayla, Holistic Living Coach
“Working with Stef felt like a true collaboration. She took the time to understand me and my vision, and we ended up with a brand I’m genuinely proud of. Her attention to detail and insight made all the difference.”
— Jonathan, Vital Yoga, Yoga School Founder
Next steps…
Unsure which package could be right for you? Jump on a discovery call, so we can discuss what you’re looking for in more detail.
In the call, we’ll map out where you’re at in your brand journey, what kind of support would free up your energy, and how we can shape a brand that feels aligned and ready to grow.
Your Questions, Answered
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My core offers are:
Aligned & Designed – full brand strategy and visual identity
The Brand Map – strategy only
The Visual Phase – brand identity design for those who already have strategy
The Content Glow Up – branded assets and visual refresh for your online presenceI don’t offer standalone logo design. From experience, design that isn’t grounded in strategy and positioning rarely holds long term. A logo without clarity behind it is just decoration.
That said, every enquiry is considered individually. If you have specific needs, we can tailor the scope in a way that still protects the strength of your brand.
I also offer design for print, including business cards, brochures, packaging, event materials and other physical touchpoints, as part of a wider brand project or as an add-on once your brand foundation is in place.
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Start by enquiring through email at design@stefaniaruggeri.me or by booking a discovery call.
From there, I’ll guide you through the next steps, including availability, investment and timelines. If we’re a good fit, I’ll send over your proposal and contract to secure your spot.
Simple. Clear. No pressure.
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I don’t start with colours or logos.
I start with you.
Your values. Your vision. Your personality. The way you think. The way you want to be seen.
As a brand designer and yoga teacher, I naturally work from the inside out. I care about alignment as much as aesthetics. Your brand should feel like an extension of who you are, not something you’re performing.
And I don’t follow trends. I build foundations that last.
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Yes.
Most of my services can be split into instalments to make the investment manageable. Details depend on the package and timeline, and we’ll go through everything clearly before you commit.
To secure your project, a 30% non-refundable deposit is required. This protects the time and strategic work that begins immediately behind the scenes.
No hidden surprises. -
Each project is priced based on scope, depth and complexity.
Brand strategy and design are not one size fits all. The investment reflects the level of thinking, positioning and creative development required.
After your enquiry, you’ll receive a clear proposal outlining deliverables, timeline and total investment. No hidden costs. No vague numbers.
To secure your project, a 30% non-refundable deposit is required. This protects the time and strategic work that begins immediately behind the scenes.
The remaining balance is due in agreed instalments, with final payment required before delivery of the completed brand assets.
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Yes.
Once your final payment is completed, you fully own your brand assets. You’re free to use them across your business as needed.
I retain the right to showcase the work in my portfolio and marketing, unless we agree otherwise.
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Mainly your honesty and your commitment.
Depending on the service, I may ask for:
• A completed questionnaire
• Any existing brand materials
• Website access if we’re refreshing visuals
• Photos or brand imageryYou don’t need to come prepared with everything figured out. That’s what I’m here for.
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The investment outlined in your proposal covers the full scope of our agreed project, including all core strategy and design work.
Additional costs may arise if:
• We need to purchase stock images, custom fonts, or other licensed assets for your brand
• The project scope expands beyond what we agreed in the proposal
• Extra revisions or additional deliverables are requestedAny potential extras will always be discussed with you upfront before purchase. No surprises, no hidden costs — full transparency every step of the way.
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Yes, I work with clients worldwide.
All projects are managed online, which makes the process smooth and flexible, wherever you’re based.
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If you’re early in your business or feeling unclear about direction, start with The Brand Map. Strategy gives you confidence and clarity before investing in visuals.
If you’re ready for the full transformation and want everything done properly from start to finish, Aligned & Designed is your space.
If your strategy is solid but your visuals don’t reflect your level anymore, step into The Visual Phase.
And if your brand exists but your content feels inconsistent or outdated, that’s where The Content Glow Up comes in.
If you’re unsure, reach out. I’ll help you find the right starting point or we can tailor to your exact needs.