THIS FASHION LIFE
Brochure Design for British Film Institute (BFI)
BROCHURE DESIGN
TYPE-LOCKUP DESIGN
The Challenge
The BFI - British Film Institute is presenting a series of films and documentaries on fashion designers and personalities and the creation of Haute Couture collections. They required the design of a brochure for the British Film Festival to promote the films screened at the BFI various locations during the festival.
The Creative Direction
Fashion is a world of creativity, ambition, and luxury.
The brochure design aimed to reflect that exclusivity and sophistication while remaining functional as a festival guide.
Design choices focused on sharp, precise elements to echo the cutting-edge nature of the fashion world. A limited colour palette of gold, black, and white reinforced a sense of opulence, while custom typography on the front page gave the brochure a strong, elegant presence.
The Final Solution
The finished brochure communicates both information and atmosphere.
Straight lines and geometric layouts highlight the boldness of fashion, while the gold, black, and white palette emphasises luxury and sophistication.
The type lockup on the cover acts as a visual anchor, creating a memorable first impression and tying together the look of the series across the festival materials.
The result is a brochure that balances practicality with the glamour and creativity of the fashion world.
