Vital Yoga School
The Challenge
Vital Yoga School needed a brand that reflected the depth and care behind its online 200-hour Yoga Teacher Training. Jonathan wanted to translate his 10+ years of teaching into a boutique online experience — one that felt personal, supportive, and truly transformative, not generic or mass-produced. The challenge was to communicate trust, warmth, and exclusivity while making an online training feel as intimate and life-changing as an in-person journey.
The Creative Direction
The creative direction for Vital Yoga School was rooted in the brand’s core values of genuineness, exclusivity, and embrace, shaping a calm and supportive visual identity for an online 200-hour Yoga Teacher Training. The colour palette draws from peaceful, OM-inspired tones to communicate purity, spirituality, and tranquillity, supporting the training’s transformative and life-changing journey. Transparent layers and subtle patterns were used to add depth and connection, reflecting the inner growth students experience throughout the course. Slightly rounded sans-serif typography was chosen for its soft, welcoming feel, reinforcing the brand’s approachable and inclusive nature while maintaining a refined, boutique presence.
The Final Solution
The final brand identity positions Vital Yoga School as a boutique online yoga school offering personalised support and a deeply transformative learning experience. The cohesive visual system was applied across the website design and social media templates, creating consistency, clarity, and recognition across all digital touchpoints. The result is a brand that feels calm, genuine, and intentional — supporting accessibility while preserving a sense of exclusivity. The identity reflects the emotional journey of the training, helping students feel held, supported, and guided from their first interaction through to certification.
