Big Ideas, Real Impact

My core offers are:

Aligned & Designed – full brand strategy and visual identity
The Brand Map – strategy only
The Visual Phase – brand identity design for those who already have strategy
The Content Glow Up – branded assets and visual refresh for your online presence

I don’t offer standalone logo design. From experience, design that isn’t grounded in strategy and positioning rarely holds long term. A logo without clarity behind it is just decoration.

That said, every enquiry is considered individually. If you have specific needs, we can tailor the scope in a way that still protects the strength of your brand.

I also offer design for print, including business cards, brochures, packaging, event materials and other physical touchpoints, as part of a wider brand project or as an add-on once your brand foundation is in place.

Start by enquiring through email at design@stefaniaruggeri.me or by booking a discovery call.

From there, I’ll guide you through the next steps, including availability, investment and timelines. If we’re a good fit, I’ll send over your proposal and contract to secure your spot.

Simple. Clear. No pressure.

I don’t start with colours or logos.

I start with you.

Your values. Your vision. Your personality. The way you think. The way you want to be seen.

As a brand designer and yoga teacher, I naturally work from the inside out. I care about alignment as much as aesthetics. Your brand should feel like an extension of who you are, not something you’re performing.

And I don’t follow trends. I build foundations that last.

Yes.

Most of my services can be split into instalments to make the investment manageable. Details depend on the package and timeline, and we’ll go through everything clearly before you commit.

To secure your project, a 30% non-refundable deposit is required. This protects the time and strategic work that begins immediately behind the scenes.

No hidden surprises.

Each project is priced based on scope, depth and complexity.

Brand strategy and design are not one size fits all. The investment reflects the level of thinking, positioning and creative development required.

After your enquiry, you’ll receive a clear proposal outlining deliverables, timeline and total investment. No hidden costs. No vague numbers.

To secure your project, a 30% non-refundable deposit is required. This protects the time and strategic work that begins immediately behind the scenes.

The remaining balance is due in agreed instalments, with final payment required before delivery of the completed brand assets.

Yes.

Once your final payment is completed, you fully own your brand assets. You’re free to use them across your business as needed.

I retain the right to showcase the work in my portfolio and marketing, unless we agree otherwise.

Mainly your honesty and your commitment.

Depending on the service, I may ask for:
• A completed questionnaire
• Any existing brand materials
• Website access if we’re refreshing visuals
• Photos or brand imagery

You don’t need to come prepared with everything figured out. That’s what I’m here for.

The investment outlined in your proposal covers the full scope of our agreed project, including all core strategy and design work.

Additional costs may arise if:
• We need to purchase stock images, custom fonts, or other licensed assets for your brand
• The project scope expands beyond what we agreed in the proposal
• Extra revisions or additional deliverables are requested

Any potential extras will always be discussed with you upfront before purchase. No surprises, no hidden costs — full transparency every step of the way.

Yes, I work with clients worldwide.

All projects are managed online, which makes the process smooth and flexible, wherever you’re based.

If you’re early in your business or feeling unclear about direction, start with The Brand Map. Strategy gives you confidence and clarity before investing in visuals.

If you’re ready for the full transformation and want everything done properly from start to finish, Aligned & Designed is your space.

If your strategy is solid but your visuals don’t reflect your level anymore, step into The Visual Phase.

And if your brand exists but your content feels inconsistent or outdated, that’s where The Content Glow Up comes in.

If you’re unsure, reach out. I’ll help you find the right starting point or we can tailor to your exact needs.