Your Brand Archetype results are in!

You’ve just uncovered your unique brand archetype, a powerful insight into the energy, voice, and presence your brand naturally expresses. Your archetype is a practical tool to help shape the look, feel and sound of your brand in a way that actually feels like you!

And here’s how to start using it:

→ Use your archetype to guide your visuals, from colours and fonts to imagery and style.
→ Let it shape your tone of voice and messaging so your words feel natural and attract the right people.
→ Reflect it in your content and client experience to create a consistent, aligned brand that flows with ease.

C – The Creative Dreamer

Your brand is a canvas for self-expression. You thrive when you have the freedom to explore new ideas, play with possibilities, and follow your inspiration wherever it leads. Authenticity is at the heart of your work — your business is not just what you do, but a reflection of who you are.

Your strengths: You’re imaginative, expressive, and inspiring. You bring colour and originality into everything you create, and your energy sparks joy in others. People are drawn to your ability to see beauty and possibility in unexpected places.

Your challenges: You may find it hard to stick with structure, preferring to wait for inspiration rather than building consistency. Sometimes, too many ideas can pull you in different directions, making it tricky to focus or finish.

Your brand voice: Playful, heartfelt, and expressive. You speak about creativity, authenticity, joy, and the beauty of self-expression.

How to use this in your brand

  • Messaging: Share your unique perspective and show the joy and freedom that comes from authentic creation. Use storytelling and emotion to connect.

  • Visuals: Colourful, artistic, and expressive — think textures, fluid lines, or unexpected design choices that reflect your originality.

  • Content: Showcase your creative process, share behind-the-scenes moments, and invite your audience into your world of inspiration.

  • Business focus: Attract clients who crave originality, playfulness, and authenticity — people who want their brand or life to feel unique and expressive.

how I can help

“When you understand the essence of your brand, everything else starts to fall into place, your visuals, your voice, your confidence.”

Now you understand your archetype, let's build a brand that attracts the people you want to work with

Next step? Move forward with clarity and confidence, and build a brand that feels like an extension of you and attracts the people you want to work with. Because behind every sale you make is a brand that does the heavy lifting for you

For The Creative Dreamer

I invite you to book a call with me, I know you’re full of ideas and creativity and your brand should be too.

In the call we can discuss the options of how my services can help you go from scattered and unclear to having a system that fits your creativity.

And if you’ve already got your vision mapped out, with The Visual Phase I will help you bring it to life visually, with a flexible, elevated identity that matches your creative style and spirit.
Or if your content just needs a refresh, with The Content Glow-Up I will give you a beautiful, consistent visual presence that still feels fluid and free.

BOOK YOUR CALL NOW!

Success stories

  • “From our initial consultation, Stef took the time to understand my vision and goals, helping me discover my brand identity with personalised and creative strategies. Her innovative ideas and deep market knowledge significantly enhanced my brand's cohesion, visibility and client connections. Stef’s communication and patience made the process seamless and enjoyable. Working with her has been a game-changer for my business.”

    — Kayla, Yoga Teacher & Holistic Coach

  • “Working with Stef was an amazing experience from start to finish. It felt like a true collaboration, and we created something beautiful I’m proud of. She takes the time to understand you and your brand, with meticulous attention to detail and amazing insights. I wouldn’t hesitate to work with her again, she really is the best.”

    — Jonathan, Vital Yoga School, Yoga Teacher

  • “What I enjoyed most was how Stef helped me find my voice — not just as a teacher, but as a brand. Her creative approach helped me build a brand aligned with my goals and values, and that truly represents me. I came away with clarity about my business and clean, bold assets designed by Stef. She makes the process enjoyable and really gets to know you and your business.”

    — Bhavisha, Yoga Teacher

  • “I really benefited from working with Stef in her Brand Identity Program as a new business owner. She helped me understand how to build stronger branding for my business. The strategy was packed with value, and the exercises helped me get really specific about my audience and message. Even learning how different fonts serve a purpose made a big difference in how I see and share my brand. Stef explained everything with clarity and patience, and you can tell she brings real knowledge and experience into the process.”

    — Indre, Menstrual Health & Cyclical Living Coach

  • “Fantastic brand identity workshop thank you Stefania. The brand strategy workshop gave a really good foundation to the theory behind brand identity and what to consider before creating your brand and to make sure it stays consistent.”

    — Mim, Digital Marketing Coach

  • “This workbook was very helpful to find clarity and a meaningful direction for my potential future business, through the definition of the core values and the brand essence particularly. I feel more confident to plan and draw the path towards it.”

    — Giulia, Yoga Teacher

  • “Stef’s guidance on my brand essence has given me so much confidence and a boost. I feel it gives my work more flavour and the Canva design boards gave my work colour and a professional edge. I have been drowning in what direction to go in and it definitely helped me to feel clearer.”

    — Esther, Heart Centred Photographer