Your Brand Archetype results are in!
You’ve just uncovered your unique brand archetype, a powerful insight into the energy, voice, and presence your brand naturally expresses. Your archetype is a practical tool to help shape the look, feel and sound of your brand in a way that actually feels like you!
And now that you’ve discovered this part of your brand essence, here’s how to start using it:
→ Use your archetype to guide your visuals, from colours and fonts to imagery and style.
→ Let it shape your tone of voice and messaging so your words feel natural and attract the right people.
→ Reflect it in your content and client experience to create a consistent, aligned brand that flows with ease.
Read your result below
B – The Purpose-Driven Explorer
Your business is built around a clear mission, giving you the structure and flexibility to pursue your goals. You value knowledge, structure and organisation and use your inner wisdom to help others live with intention. You aim to empower clients to discover and live their purpose by creating a balanced and clear business model.
“When you understand the essence of your brand, everything else starts to fall into place, your visuals, your voice, your confidence.”
Ready to turn your quiz result into visuals?
Here’s the best next step based on your archetype, so you can move forward with clarity and confidence, and have a brand that feels like an extension of you!
For The Purpose-Driven Explorer
You thrive on clarity, structure and intention, your brand should reflect that.
The Brand Map is made for you.
It’ll help you define your voice, refine your direction, and map out a strong brand foundation so your work feels aligned and rooted in purpose.
If your strategy is already clear and you're simply ready to show up more consistently, the Content Glow-Up will help you bring more intention to your visual content across platforms.
👉 Let’s shape a strategy that works for you.
Success stories
“This workbook was very helpful to find clarity and a meaningful direction for my potential future business, through the definition of the core values and the brand essence particularly. I feel more confident to plan and draw the path towards it.”
— Giulia M., Yoga Teacher
“Using this brand workbook has helped me clarify my brand values, giving me a clear direction that resonates with my ideal audience. Identifying my brand archetype was particularly insightful—it has shaped the way I communicate and present my business. The customizable Canva templates are the perfect next step to bring the brand to life. I highly recommend this guide to anyone looking to build a strong, authentic brand!”
— Eleonora G., Yoga & Meditation Teacher, Life Coach, Artist, Fashion Designer
“I found the workbook incredibly helpful, informative, and thought-provoking. The exercises, especially discovering key value words and brand archetypes, were eye-opening and helped me gain clarity on how to attract my dream clients. Highly recommend!”
— Jonathan T, Holistic Coach & Yoga Teacher
“Stef’s guidance on my brand essence has given me so much confidence and a boost. I feel it gives my work more flavour and the Canva design boards gave my work colour and a professional edge. I have been drowning in what direction to go in and it definitely helped me to feel clearer.”
— Esther S., Heart Centred Photographer