Your Brand Archetype results are in!

You’ve just uncovered your unique brand archetype, a powerful insight into the energy, voice, and presence your brand naturally expresses. Your archetype is a practical tool to help shape the look, feel and sound of your brand in a way that actually feels like you!

And here’s how to start using it:

→ Use your archetype to guide your visuals, from colours and fonts to imagery and style.
→ Let it shape your tone of voice and messaging so your words feel natural and attract the right people.
→ Reflect it in your content and client experience to create a consistent, aligned brand that flows with ease.

B – The Purpose-Driven Explorer

Your brand is built on a clear mission and a deep sense of purpose. You thrive when you have both structure and freedom, a balance that lets you stay organised while still exploring new possibilities. Knowledge, clarity, and wisdom are your anchors, and you use them to guide others toward living with more intention.

Your strengths: You’re clear, organised, and grounded. People trust you because you combine wisdom with practical tools, making big ideas feel achievable. You’re the one clients turn to when they want to bring purpose into everyday action.

Your challenges: You may sometimes get caught in over-planning, or hesitate to take bold steps until everything feels “perfect.” You can also feel torn between your desire for structure and your love of freedom.

Your brand voice: Grounded, thoughtful, and empowering. You speak about purpose, clarity, balance, and practical ways to live with intention.

How to use this in your brand

Messaging: Share your mission clearly and show how it supports others in finding their own. Use language that’s intentional and steady, but also warm.
Visuals: Balanced compositions, clean lines, earthy or muted tones paired with brighter accents that suggest clarity and growth.
Content: Create practical guides, step-by-step tips, and stories that blend wisdom with action. Your audience values insight they can apply.
Business focus: Attract clients who are searching for more meaning and structure in their lives or business, and who want a guide who makes purpose feel both inspiring and doable.

how I can help

“When you understand the essence of your brand, everything else starts to fall into place, your visuals, your voice, your confidence.”

Now you understand your archetype, let's build a brand that attracts the people you want to work with

Next step? Move forward with clarity and confidence, and build a brand that feels like an extension of you and attracts the people you want to work with. Because behind every sale you make is a brand that does the heavy lifting for you

For The Purpose-Driven Explorer

Book a call with me today, so we can discuss what options would best fit your thrive for clarity, structure and intention, and so that your brand reflects that too.

The Brand Map is made for you if you’re looking for structure. I can help you define your voice, refine your direction, and map out a strong brand foundation so your work feels aligned and rooted in purpose.

If your strategy is already clear and you're simply ready to show up more consistently, with the Content Glow-Up I will help you bring more intention to your visual content across platforms.

👉 Get on the call today and let’s shape a strategy that works for you.

BOOK YOUR CALL NOW!

Success stories

“From our initial consultation, Stef took the time to understand my vision and goals, helping me discover my brand identity with personalised and creative strategies. Her innovative ideas and deep market knowledge significantly enhanced my brand's cohesion, visibility and client connections. Stef’s communication and patience made the process seamless and enjoyable. Working with her has been a game-changer for my business.”

— Kayla, Yoga Teacher & Holistic Coach
“Working with Stef was an amazing experience from start to finish. It felt like a true collaboration, and we created something beautiful I’m proud of. She takes the time to understand you and your brand, with meticulous attention to detail and amazing insights. I wouldn’t hesitate to work with her again, she really is the best.”

— Jonathan, Vital Yoga School, Yoga Teacher
“What I enjoyed most was how Stef helped me find my voice — not just as a teacher, but as a brand. Her creative approach helped me build a brand aligned with my goals and values, and that truly represents me. I came away with clarity about my business and clean, bold assets designed by Stef. She makes the process enjoyable and really gets to know you and your business.”

— Bhavisha, Yoga Teacher
“I really benefited from working with Stef in her Brand Identity Program as a new business owner. She helped me understand how to build stronger branding for my business. The strategy was packed with value, and the exercises helped me get really specific about my audience and message. Even learning how different fonts serve a purpose made a big difference in how I see and share my brand. Stef explained everything with clarity and patience, and you can tell she brings real knowledge and experience into the process.”

— Indre, Menstrual Health & Cyclical Living Coach
“Fantastic brand identity workshop thank you Stefania. The brand strategy workshop gave a really good foundation to the theory behind brand identity and what to consider before creating your brand and to make sure it stays consistent.”

— Mim, Digital Marketing Coach
“This workbook was very helpful to find clarity and a meaningful direction for my potential future business, through the definition of the core values and the brand essence particularly. I feel more confident to plan and draw the path towards it.”

— Giulia, Yoga Teacher
“Stef’s guidance on my brand essence has given me so much confidence and a boost. I feel it gives my work more flavour and the Canva design boards gave my work colour and a professional edge. I have been drowning in what direction to go in and it definitely helped me to feel clearer.”

— Esther, Heart Centred Photographer

Your Brand Archetype results are in!

B – The Purpose-Driven Explorer

How to use this in your brand

“When you understand the essence of your brand, everything else starts to fall into place, your visuals, your voice, your confidence.”

Now you understand your archetype, let's build a brand that attracts the people you want to work with

“Fantastic brand identity workshop thank you Stefania. The brand strategy workshop gave a really good foundation to the theory behind brand identity and what to consider before creating your brand and to make sure it stays consistent.”

“This workbook was very helpful to find clarity and a meaningful direction for my potential future business, through the definition of the core values and the brand essence particularly. I feel more confident to plan and draw the path towards it.”

“Stef’s guidance on my brand essence has given me so much confidence and a boost. I feel it gives my work more flavour and the Canva design boards gave my work colour and a professional edge. I have been drowning in what direction to go in and it definitely helped me to feel clearer.”